Back in December 2015, Mattressman made a pledge to EACH (East Anglia’s Children’s Hospices) to raise a whopping £25,000 for their Nook Appeal. The appeal was launched in order to raise money for a brand new children’s hospice in the heart of Norfolk to provide children with life-threatening conditions and their families with a secure, safe space in which to receive care.
Being a family business, Mattressman got involved straight away, donating £10,000 upfront. We then set to work on devising how we could raise the remaining £15,000. We brainstormed ideas and eventually settled on introducing a brand new mattress, of which a proportion of the profits would be donated to EACH.
With the plan given the go-ahead, our product developers started work on designing a mattress in the spirit of EACH: the mattress was finished in the campaign’s colours and the mattress surface was embroidered with butterflies, a symbol of children’s hospice care. Our team of ingenious developers also made sure it was up to Mattressman’s standards with hypoallergenic fillings, air vents, flag-stitched handles and an incredible five-year warranty.
The Nook mattress was thus born, and once the first batch was ready, we shipped one to each of our stores in the east of England, making sure to tell everyone what a fantastic product it was and the difference their purchase would make to EACH.
The Nook proved so popular that it sold out in record time, and with such a significant percentage of the proceeds going to EACH – as well as in-store donations –Mattressman was able to reach its target in just over 20 months!
EACH will begin building The Nook in autumn 2017, and we couldn’t be prouder to have supported such a fantastic charity.
We’d like to take this opportunity to thank all of you, our customers, for your generosity during this campaign, and we hope that you’re sleeping even more soundly having helped a cause like EACH achieve their goals.