What are Cookies?
Cookies are small files which are stored on a user's computer. They are designed to hold a modest amount of data specific to a particular client and website and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user’s preferences, or the page itself can contain scripts which can access the data in the cookie to remember details such as basket items or postcode, they are also able to carry information from one website to another.
How are they used?
Cookies are used for a variety of reasons; these include remembering logins and baskets to improve customer journeys, tracking of users for statistical purposes, contextual advertisement and social sharing.
Cookie Levels
We have taken steps to categorise these cookies to best allow you to make a decision to suit your preferences.
Strictly Necessary
'Strictly Necessary' cookies let you move around the website and use essential features like secure areas, shopping baskets and online billing. These cookies don't gather any information about you that could be used for marketing or tracking where you've been on the internet.
Functional
'Functionality' cookies are used to provide important services or for remembering settings to improve your on-site experience.
Targeting & Social
'Targeting & Social' cookies are linked to services provided by third parties, such as Facebook 'Like' buttons and other social 'Share' buttons. Some third parties provide these services in return for recognising that you have visited our website, others use the data collected to select relevant adverts to show you on other parts of the internet.
Cookies We Set
| Cookie |
Expiry date |
Purpose |
| __adal_ca |
180 days |
Stores which advertising campaign drove a user to visit, stores traffic source and campaign data. |
| __adal_cw |
7 days |
Ties back conversion events to earlier visits, stores a visit timestamp. |
| __adal_id |
400 days |
Uniquely identify a device, stores a generated Device ID. |
| __adal_ses |
0 days |
Determines whether there is an active session and which conversions have taken place in this session to prevent duplicates, stores a list of events in this session. |
| mattressman_cart_id |
30 days |
The CartID cookie manages the products within your shopping cart |
| cookieoptin |
180 days |
You cookie consent preferences. |
| Google Adwords |
180 days |
It collects information in an anonymous form about what pages you visit and any information requests you make (such as completing our enquiry form or ordering a brochure). We use this information to help us improve our web pages and make our sponsored ads more relevant. The cookie is also used to place online adverts when you visit other websites that display advertising. For more details, visit www.google.com/policies/privacy/ads/ |
| Facebook |
90 days |
Social Media, Advertising and Tracking |
| Mediaplex |
1 day |
Mediaplex customizes ads based on your past activity. This is often called interest-based advertising or online behavioral advertising, otherwise known as OBA |
| Google Analytics |
180 days |
Collects information in an anonymous form about how many visitors come to our site and how they use it. The information it gathers (such as how visitors found our site and which pages they visited) helps us to improve our site for future users. Expires after 6 months. For more details, visit www.google.co.uk/intl/en/analytics/privacyoverview.html |
Cookies Third Parties Set
| Cookie |
Expiry date |
Purpose |
| AEC |
|
Google used to detect fraud, abuse, spam. |
| Agolia |
1 day |
Product search, filtering and insights |
| Apmebf |
730 days |
A tracking cookie that is used to handle referrals |
| Bing |
7 days |
Microsoft Advertising |
| CLID |
365 days |
Microsoft Clarity unique anonymous ID |
| DoubleClick |
0 days |
DoubleClick is an ad management and ad serving technology |
| Mediaplex |
1095 days |
Mediaplex customizes ads based on your past activity. This is often called interest-based advertising or online behavioral advertising, otherwise known as OBA |
| ServiceTick |
session |
ServiceTick is used for gathering instant, actionable feedback by leading, enterprise-level brands across different industry sectors. |